Middle Market Private Equity
The Sterling Group is an operationally-focused middle market private equity investment firm based in Houston, TX. The Sterling Group was founded in 1982 to acquire and improve businesses through strategic and operational initiatives. Sterling has closed 42 platform acquisitions as well as numerous add-on acquisitions, for a total of over $9.9 billion in transaction value.
Through a valued referral, The Sterling Group reached out to MODERN WHOLE to update the look and feel of their current website. “The Sterling Group” is a respected brand and name in private equity markets, and the company needed a website that captured the full scope of their investment interests and physical Greenway Plaza location.
Investment Design Solutions
Using our WHOLESCOPE™ Project Process, the MW Team worked with the Sterling Group team to optimize and evaluate the content focus on their previous website. We worked to optimize the key information and focus on their core competencies and values: Market Experience, Investment Focus and Investment Strategy.
Along with refining the brand and brand presentation, MW designed and developed a simple, clean interface for desktop using a customized WordPress-backed boilerplate. We also worked to integrate an interface for investor login and backend for proprietary access.