A Star from South Central
Along with modeling, V. Bozeman was the face of the Lexus web mini-series, “Fresh Perspectives”. “V” initially became an internet sensation in the spring of 2011 with her stunning debut alongside Interscope recording artist, Timothy Bloom on his hit breakout ballad, “Til’ the End of Time”, which she co-wrote. The visually stunning video not only served as a preview of V’s powerhouse vocals, but also showcased her and Bloom’s striking beauty and flawless physiques by appearing nude together in the sensually artistic video.
Just before launching the Lexus “Fresh Perspectives” project, V. Bozeman’s manager, Monica Payne, reached out to MODERN WHOLE through a personal referral. V was just beginning to craft her musical brand and was looking for an iconic digital brand and web presence to match.
Los Angeles Music Artist Web Design
After numerous consulting & strategy sessions with Monica Payne, V. Bozeman and the management team, MODERN WHOLE composed a digital strategy which included logo design / branding, web design & development, custom content production, social media strategy and custom Tumblr development.
Using vivid imagery from a photoshoot with Los Angeles jewelry designer, Melody Ehsani, the MW team crafted iconic digital headquarters for V. Bozeman. The visual strategy for the web design focused on building brand recognition for the single letter, “V” as the sole identifier for the talented music vocalist.